London, a city steeped in history and brimming with modern wonders, remains one of the world’s top travel destinations. Whether you’re a history buff, art lover, or simply looking to soak up vibrant city life, London offers an incredible array of attractions and activities. As of 2025, these are the top 10 must-see attractions and fun things to do that every visitor should experience.
1. Tower of London
Why Visit?
The Tower of London is London’s oldest tourist attraction, dating back to 1078 AD. This iconic fortress is home to the dazzling Crown Jewels, the historic White Tower, and tales of intrigue including famous executions and the legendary ravens guarding the monarchy.
Highlights:
- Explore the Royal Armouries
- Visit Tower Green and Traitor’s Gate
- Learn about the Tower’s fascinating history through guided tours
Location: Tower Hill, City of London, EC3N 4AB
Price: From £35.80 (prices can vary)
Official Info: visitlondon.com – Tower of London
2. Warner Bros. Studio Tour London – The Making of Harry Potter
Why Visit?
Step into the magical world of Harry Potter with behind-the-scenes access to film sets, costumes, and props. Explore iconic locations like the Great Hall, Dumbledore’s office, and Hagrid’s hut. The 2025 summer features a special Triwizard Tournament takeover celebrating the 20th anniversary of Goblet of Fire.
Location: Leavesden, Hertfordshire (just outside London)
Price: Ticket prices vary
Official Info: warnerbrosstudiotour.co.uk
3. London Eye
Why Visit?
The London Eye offers breathtaking 360-degree panoramic views of the city from its 135-meter-high observation wheel. Since opening in 2000, it has become one of London’s most popular attractions.
Highlights:
- Air-conditioned capsules
- Optional Champagne Experience
- Stunning views of landmarks like Big Ben and the Houses of Parliament
Location: Riverside, Westminster Bridge Road, SE1 7PB
Price: From £37 (prices can vary)
Official Info: visitlondon.com – London Eye
4. Tate Modern
Why Visit?
Housed in a former power station, Tate Modern is Britain’s national museum of modern and contemporary art. It features world-class exhibitions and offers spectacular views of the Thames and city skyline from its restaurants.
Highlights:
- Free entry to permanent collections
- Rotating special exhibitions (some ticketed)
- Engaging art installations and performances
Location: Bankside, SE1 9TG
Price: Free (some exhibitions require tickets)
Official Info: visitlondon.com – Tate Modern
5. Natural History Museum
Why Visit?
Discover the wonders of the natural world at the Natural History Museum, home to a life-sized blue whale model, dinosaur skeletons, and rare animal specimens.
Highlights:
- Central Hall’s stunning architecture
- Interactive exhibits for all ages
- Special exhibitions (some ticketed)
Location: Cromwell Road, SW7 5BD
Price: Free (some exhibitions require tickets)
Official Info: visitlondon.com – Natural History Museum
6. British Museum
Why Visit?
The British Museum showcases human history and culture with treasures like the Rosetta Stone, Parthenon sculptures, and Egyptian mummies.
Highlights:
- Free permanent collections
- Special exhibitions (ticketed)
- Extensive artifacts from around the world
Location: Great Russell Street, WC1B 3DG
Price: Free (some exhibitions require tickets)
Official Info: visitlondon.com – British Museum
7. Buckingham Palace
Why Visit?
The official London residence of the Queen, Buckingham Palace offers tours during the summer and select dates throughout the year. Visitors can explore the State Rooms, the Grand Staircase, and special exhibitions.
Highlights:
- Changing of the Guard ceremony
- Royal gardens
- Historical exhibitions
Location: Westminster, SW1A 1AA
Price: Ticket prices vary
Official Info: royalcollection.org.uk
8. Westminster Abbey
Why Visit?
A UNESCO World Heritage Site, Westminster Abbey is the historic church where British monarchs are crowned and many famous figures are buried.
Highlights:
- Stunning Gothic architecture
- Royal tombs and memorials
- Ancient murals and chapels
Location: 20 Deans Yd, Westminster, SW1P 3PA
Price: Ticket prices vary
Official Info: westminster-abbey.org
9. The Shard
Why Visit?
Europe’s tallest skyscraper, The Shard offers panoramic views from its 72nd-floor observation deck. It also houses restaurants, a hotel, and office spaces.
Highlights:
- Unrivalled city views
- Dining options with skyline vistas
- Architectural marvel
Location: 32 London Bridge St, SE1 9SG
Price: Ticket prices vary
Official Info: the-shard.com
10. The Gherkin (30 St Mary Axe)
Why Visit?
An iconic part of London’s skyline, The Gherkin is known for its unique design and panoramic views from its top-floor restaurant and bar.
Highlights:
- Modern architecture
- City views with dining and cocktails
- Central London location
Location: 30 St Mary Axe, EC3A 8EP
Price: Dining prices vary
Official Info: gherkinlondon.com
Bonus: How to See London’s Sights Best
- Hop-on Hop-off Bus Tours: Convenient for covering multiple attractions with commentary.
- Walking Tours: Explore neighborhoods and hidden gems on foot.
- River Cruises: See the city from the Thames with guided tours.
- Bike Tours: Active and eco-friendly way to explore.
London Attractions by the Numbers (2024 Data)
| Attraction | Annual Visitors (millions) | Entry Fee (approx.) |
| Tower of London | 2.0 | £35.80 |
| British Museum | 6.0 | Free |
| London Eye | 3.5 | £37 |
| Tate Modern | 5.5 | Free |
| Natural History Museum | 4.5 | Free |
Note: Prices and visitor numbers can vary year to year.
Final Tips for Visiting London Attractions
- Book tickets online in advance to avoid queues and secure availability.
- Check official websites for the latest opening times and ticket prices.
- Consider multi-attraction passes like The London Pass® for savings if visiting multiple sites.
- Visit in shoulder seasons (spring and autumn) for milder weather and fewer crowds.
References
- Official London Visitor Guide: visitlondon.com
- Warner Bros. Studio Tour: wbstudiotour.co.uk
- Royal Collection Trust (Buckingham Palace): rct.uk
- Westminster Abbey: westminster-abbey.org
- The Shard: the-shard.com
- The Gherkin: gherkinlondon.com
London’s rich history, stunning architecture, and vibrant culture make it a city that captivates every visitor. Whether you’re exploring ancient castles, marveling at modern skyscrapers, or enjoying world-class museums, these top attractions promise unforgettable experiences in 2025.