Thailand’s tourism industry is having a great year so far in 2025. Tourist arrivals have jumped from many countries, and it looks like the second half of the year will be even better. Whether it’s long-haul travelers or regional visitors, more people are choosing Thailand as their holiday spot.
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Big Numbers from Key Countries
India is leading the way with over 1 million visitors — that’s a 15% increase from last year.
Russia isn’t far behind, bringing in almost 984,000 travelers, while the UK saw a 19% jump with more than half a million arrivals.
Other countries showing strong growth include:
- USA, with nearly 493,000 tourists
- Germany, with 476,000 visitors
- Japan, France, and Australia also added solid numbers to the list.
These increases show that people from all over the world are eager to experience Thailand again — especially those coming from far away.
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Mid-Sized Markets Making a Big Difference
Not just big countries — mid-sized nations are stepping up too. Travelers from Israel increased by a massive 74%, and Poland saw a 31% rise in arrivals.
Italy, Sweden, the Netherlands, and Canada also added thousands of tourists. These travelers often stay longer and spend more, making them an important part of Thailand’s tourism recovery.
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What’s Coming Next?
Looking ahead, things are only getting brighter.
From July to September 2025, Thailand expects:
- 21% more visitors from Europe
- 25% more from the Middle East
- 7% growth from across Asia
And as the high season (October to December) kicks off, the trend continues:
- Europe: Up 17%
- America: Up 12%
- Asia: Up 22%
This shows a healthy comeback for Thailand’s travel sector and growing interest in both short and long-haul travel.
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In more good news, Malaysia and Thailand plan to restart a direct train route between Kuala Lumpur and Bangkok by the end of the year. This scenic ride will link major cities via existing rail lines, offering travelers a relaxing and affordable alternative to flying.
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From big markets like India and the UK to rising stars like Israel and Poland, Thailand’s tourism growth in 2025 is strong and steady. With exciting plans like the return of train travel and more flights being added, the country is clearly ready to welcome the world — and travelers are more than happy to say yes.
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If you’re planning a trip to Thailand soon, now’s a great time. The crowds are coming back, the vibes are better than ever, and every corner of the country is waiting to be explored.
